What wellness apps get wrong about healthy growth

The wellness app market is growing fast in 2026, but behind the impressive revenue and investor optimism, most developers are flying blind on the metrics that actually matter. The second episode of Measured & Attributed podcast gets into the real mechanics of building a wellness app with healthy unit economics. 

Host Neha Dawar sits down with two guests who know this space from very different angles. These are:

• Vadim Chernikov, Head of Growth at Endel, an app with personalized soundscapes that helps users focus, relax, and sleep.
• Daria Gordeeva, Business Development Manager at Yango Ads App Campaigns and a performance marketing expert with deep experience in UA and growth.

Together they discuss why only 3% of new wellness app users are still active by day 30, how quiz-based web-to-app funnels are changing user acquisition, and where LTV models quietly break down. They also tackle the misalignment between UA, product and finance teams that causes most subscription app failures, the P&L blind spots nobody talks about, and how Endel used the rise of ADHD content on social media to improve their UA economics by 30%.

Equal parts honest, tactical and refreshingly unpolished — this one is worth your listen. Hit play.

Subscribe:  Spotify | Apple Music | YouTube | Pocket Casts | Overcast