--- title: Last-click is dead. Now what? description: "Measured & Attributed podcast | Episode 1: Last-Click is Dead. Now what?" image: https://attributed.media/hubfs/img1241gd.png --- [![back arrow](https://attributed.media/hubfs/raw_assets/public/Yango_NEW_2025/Attributed/Assets/Images/back-btn-icon.svg) ](https://attributed.media) April 21, 2026 # Last-click is dead. Now what? [![photo](https://attributed.media/hubfs/photo_2026-05-27_12-15-48.jpg) Measured, Attributed A podcast exploring the ever-changing contours of martech ](https://attributed.media/author/attributed) ![](https://attributed.media/hubfs/raw_assets/public/Yango_NEW_2025/Attributed/Assets/Images/linkedin-logo.svg) ![img1241gd](https://attributed.media/hs-fs/hubfs/img1241gd.png?width=721&height=502&name=img1241gd.png) Last-click attribution used to offer a straightforward glimpse into campaign performance. But that’s changing: privacy updates, signal loss, fragmented identities, and stricter consent have forced us all to redefine what value truly means and how it gets measured.  In the first episode of Measured & Attributed podcast, host Neha Dawar sits down with two guests: - Mark Fruhan, Global Head of Demand and Strategic Partner Development at [BidMachine](https://www.bidmachine.com/) - Maria Solodilova, AdTech expert and B2B business development lead Together, they discuss the burning question: what comes after the last click? Their conversation dives into how advertisers are navigating a market transformed by first-party and zero-party data, contextual signals, and creative innovation. They also touch upon the metrics that really matter now: retention, engagement, spend, and lifetime value.   Subscribe:  [Spotify](https://open.spotify.com/show/4cB30IUbHJFYJan74pSbXA) | [Apple Music](https://podcasts.apple.com/us/podcast/attributed/id1895033192) | [YouTube](https://www.youtube.com/@Attributedpodcast) | [Pocket Casts](https://pca.st/mg068j1w) | [Overcast](https://overcast.fm/+ABXGMIVdH9g)  [![photo](https://attributed.media/hubfs/photo_2026-05-27_12-15-48.jpg) Measured, Attributed A podcast exploring the ever-changing contours of martech ](https://attributed.media/author/attributed) ![](https://attributed.media/hubfs/raw_assets/public/Yango_NEW_2025/Attributed/Assets/Images/linkedin-logo.svg) [![](https://attributed.media/hubfs/raw_assets/public/Yango_NEW_2025/Attributed/Assets/Images/up-btn-icon.svg) ](https://attributed.media/last-click-is-dead#start-page) ## More news [See more ![arrow](https://attributed.media/hubfs/raw_assets/public/Yango_NEW_2025/Attributed/Assets/Images/arrow.svg)](https://attributed.media) ![No, a headline tweak won’t fix your differentiation problem](https://attributed.media/hubfs/Attributed/11.png) April 24, 2026 [Advertising](https://attributed.media/last-click-is-dead#) ## No, a headline tweak won’t fix your differentiation problem By Diane Wiredu Founder of Lion Words consultancy [Get attributed](https://attributed.media/fix-your-differentiation-problem) ![Last-click is dead. Now what?](https://attributed.media/hubfs/img1241gd.png) April 24, 2026 [Podcast](https://attributed.media/last-click-is-dead#) ## Last-click is dead. Now what? By Measured, Attributed A podcast exploring the ever-changing contours of martech [Get attributed](https://attributed.media/last-click-is-dead) ![The playable production playbook: Tips for creatives and UA leads](https://attributed.media/hubfs/1.2.png) May 19, 2026 [Advertising](https://attributed.media/last-click-is-dead#) ## The playable production playbook: Tips for creatives and UA leads By Matej Lancaric Mobile marketing enthusiast and UA consultant [Get attributed](https://attributed.media/the-playable-production-playbook) ![What wellness apps get wrong about healthy growth](https://attributed.media/hubfs/%D0%9E%C2%B0%D0%82%D0%83%C2%B6TM%E2%80%A0%20%D0%B1%D0%B2%E2%80%A0%D0%B2%D0%BC%C2%AE%201200x836.png) May 27, 2026 [Podcast](https://attributed.media/last-click-is-dead#) ## What wellness apps get wrong about healthy growth By Measured, Attributed A podcast exploring the ever-changing contours of martech [Get attributed](https://attributed.media/what-welness-apps-get-wrong-about-helathy-growth) ![No, a headline tweak won’t fix your differentiation problem](https://attributed.media/hubfs/Attributed/11.png) April 24, 2026 [Advertising](https://attributed.media/last-click-is-dead#) ## No, a headline tweak won’t fix your differentiation problem By Diane Wiredu Founder of Lion Words consultancy [Get attributed](https://attributed.media/fix-your-differentiation-problem) ![Last-click is dead. Now what?](https://attributed.media/hubfs/img1241gd.png) April 24, 2026 [Podcast](https://attributed.media/last-click-is-dead#) ## Last-click is dead. Now what? By Measured, Attributed A podcast exploring the ever-changing contours of martech [Get attributed](https://attributed.media/last-click-is-dead) ![The playable production playbook: Tips for creatives and UA leads](https://attributed.media/hubfs/1.2.png) May 19, 2026 [Advertising](https://attributed.media/last-click-is-dead#) ## The playable production playbook: Tips for creatives and UA leads By Matej Lancaric Mobile marketing enthusiast and UA consultant [Get attributed](https://attributed.media/the-playable-production-playbook) ![What wellness apps get wrong about healthy growth](https://attributed.media/hubfs/%D0%9E%C2%B0%D0%82%D0%83%C2%B6TM%E2%80%A0%20%D0%B1%D0%B2%E2%80%A0%D0%B2%D0%BC%C2%AE%201200x836.png) May 27, 2026 [Podcast](https://attributed.media/last-click-is-dead#) ## What wellness apps get wrong about healthy growth By Measured, Attributed A podcast exploring the ever-changing contours of martech [Get attributed](https://attributed.media/what-welness-apps-get-wrong-about-helathy-growth) [See more ![arrow](https://attributed.media/hubfs/raw_assets/public/Yango_NEW_2025/Attributed/Assets/Images/arrow.svg)](https://attributed.media) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "A podcast exploring the ever-changing contours of martech", "url" : "https://attributed.media/author/attributed" }, "dateModified" : "2026-05-22T13:20:09.847Z", "datePublished" : "2026-04-24T13:23:10.000Z", "headline" : "Last-click is dead. 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