Photo Mobile marketing enthusiast and UA consultant
Mobile marketing enthusiast and UA consultant

Matej Lancaric

I’m a user acquisition consultant focused on mobile games. For more than a decade, I’ve been working with developers around the world on multi-channel user acquisition, global launch planning, and growth. I am also the co-host of the Two & a Half Gamers podcast, where I share insights on mobile gaming, user acquisition, and industry trends.

MOST RECENT ARTICLES

No, a headline tweak won’t fix your differentiation problem
Advertising

No, a headline tweak won’t fix your differentiation problem

By Diane Wiredu
Founder of Lion Words consultancy
Last-click is dead. Now what?
Podcast

Last-click is dead. Now what?

By Measured, Attributed
A podcast exploring the ever-changing contours of martech
The playable production playbook: Tips for creatives and UA leads
Advertising

The playable production playbook: Tips for creatives and UA leads

By Matej Lancaric
Mobile marketing enthusiast and UA consultant
What wellness apps get wrong about healthy growth
Podcast

What wellness apps get wrong about healthy growth

By Measured, Attributed
A podcast exploring the ever-changing contours of martech
See more arrow
No, a headline tweak won’t fix your differentiation problem
Advertising

No, a headline tweak won’t fix your differentiation problem

By Diane Wiredu
Founder of Lion Words consultancy
Last-click is dead. Now what?
Podcast

Last-click is dead. Now what?

By Measured, Attributed
A podcast exploring the ever-changing contours of martech
The playable production playbook: Tips for creatives and UA leads
Advertising

The playable production playbook: Tips for creatives and UA leads

By Matej Lancaric
Mobile marketing enthusiast and UA consultant
What wellness apps get wrong about healthy growth
Podcast

What wellness apps get wrong about healthy growth

By Measured, Attributed
A podcast exploring the ever-changing contours of martech
See more arrow