Photo Mobile marketing enthusiast and UA consultant
Mobile marketing enthusiast and UA consultant

Matej Lancaric

I’m a user acquisition consultant focused on mobile games. For more than a decade, I’ve been working with developers around the world on multi-channel user acquisition, global launch planning, and growth. I am also the co-host of the Two & a Half Gamers podcast, where I share insights on mobile gaming, user acquisition, and industry trends.

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MOST RECENT ARTICLES

Why playable ads rule UA: Trends, formats & winning concepts
Advertising

Why playable ads rule UA: Trends, formats & winning concepts

By Matej Lancaric
Mobile marketing enthusiast and UA consultant
Get attributed
No, a headline tweak won’t fix your differentiation problem
Advertising

No, a headline tweak won’t fix your differentiation problem

By Diane Wiredu
Founder of Lion Words consultancy
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The era of last-click attribution is ending. Tune in to learn how advertisers are shifting to retention, LTV, and new data signals to measure real performance.
Podcast

The era of last-click attribution is ending. Tune in to learn how advertisers are shifting to retention, LTV, and new data signals to measure real performance.

By Attributed
A podcast exploring the ever-changing contours of martech
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The playable production playbook: Tips for creatives and UA leads
Advertising

The playable production playbook: Tips for creatives and UA leads

By Matej Lancaric
Mobile marketing enthusiast and UA consultant
Get attributed
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Why playable ads rule UA: Trends, formats & winning concepts
Advertising

Why playable ads rule UA: Trends, formats & winning concepts

By Matej Lancaric
Mobile marketing enthusiast and UA consultant
Get Attributed
No, a headline tweak won’t fix your differentiation problem
Advertising

No, a headline tweak won’t fix your differentiation problem

By Diane Wiredu
Founder of Lion Words consultancy
Get Attributed
The era of last-click attribution is ending. Tune in to learn how advertisers are shifting to retention, LTV, and new data signals to measure real performance.
Podcast

The era of last-click attribution is ending. Tune in to learn how advertisers are shifting to retention, LTV, and new data signals to measure real performance.

By Attributed
A podcast exploring the ever-changing contours of martech
Get Attributed
The playable production playbook: Tips for creatives and UA leads
Advertising

The playable production playbook: Tips for creatives and UA leads

By Matej Lancaric
Mobile marketing enthusiast and UA consultant
Get Attributed
See more arrow