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MMA Mena Regional Director

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Linda Kender

I’m Linda Kender, Regional Director for the Middle East & North Africa at the Mobile Marketing Association (MMA) — a leading knowledge hub that empowers marketers by providing science-backed insights, incorporating the latest global tech advancements, and fostering unique networking opportunities

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MOST RECENT ARTICLES

No, a headline tweak won’t fix your differentiation problem

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By Diane Wiredu
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Last-click is dead. Now what?

By Measured, Attributed
A podcast exploring the ever-changing contours of martech

The playable production playbook: Tips for creatives and UA leads

May 19, 2026 Advertising

The playable production playbook: Tips for creatives and UA leads

By Matej Lancaric
Mobile marketing enthusiast and UA consultant

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May 27, 2026 Podcast

What wellness apps get wrong about healthy growth

By Measured, Attributed
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