Photo Founder of Lion Words consultancy
Founder of Lion Words consultancy

Diane Wiredu

I’m a messaging strategist and the founder of Lion Words, a messaging consultancy for B2B tech and SaaS companies. I believe great messaging makes the value of a product easier to understand — and that’s often the fastest path to stronger commercial results.

linkedin
copy
Copy profile link

MOST RECENT ARTICLES

Why playable ads rule UA: Trends, formats & winning concepts
Advertising

Why playable ads rule UA: Trends, formats & winning concepts

By Matej Lancaric
Mobile marketing enthusiast and UA consultant
Get attributed
No, a headline tweak won’t fix your differentiation problem
Advertising

No, a headline tweak won’t fix your differentiation problem

By Diane Wiredu
Founder of Lion Words consultancy
Get attributed
The era of last-click attribution is ending. Tune in to learn how advertisers are shifting to retention, LTV, and new data signals to measure real performance.
Podcast

The era of last-click attribution is ending. Tune in to learn how advertisers are shifting to retention, LTV, and new data signals to measure real performance.

By Attributed
A podcast exploring the ever-changing contours of martech
Get attributed
The playable production playbook: Tips for creatives and UA leads
Advertising

The playable production playbook: Tips for creatives and UA leads

By Matej Lancaric
Mobile marketing enthusiast and UA consultant
Get attributed
See more arrow
Why playable ads rule UA: Trends, formats & winning concepts
Advertising

Why playable ads rule UA: Trends, formats & winning concepts

By Matej Lancaric
Mobile marketing enthusiast and UA consultant
Get Attributed
No, a headline tweak won’t fix your differentiation problem
Advertising

No, a headline tweak won’t fix your differentiation problem

By Diane Wiredu
Founder of Lion Words consultancy
Get Attributed
The era of last-click attribution is ending. Tune in to learn how advertisers are shifting to retention, LTV, and new data signals to measure real performance.
Podcast

The era of last-click attribution is ending. Tune in to learn how advertisers are shifting to retention, LTV, and new data signals to measure real performance.

By Attributed
A podcast exploring the ever-changing contours of martech
Get Attributed
The playable production playbook: Tips for creatives and UA leads
Advertising

The playable production playbook: Tips for creatives and UA leads

By Matej Lancaric
Mobile marketing enthusiast and UA consultant
Get Attributed
See more arrow