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Expert insights from AdTech, crafted and edited by real people

The playable production playbook: Tips for creatives and UA leads
Advertising

The playable production playbook: Tips for creatives and UA leads

By Matej Lancaric
Mobile marketing enthusiast and UA consultant
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Monetization of attention is changing. Stay in the know with Attributed podcast
Monetization

Monetization of attention is changing. Stay in the know with Attributed podcast

By Attributed
A podcast exploring the ever-changing contours of martech
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No, a headline tweak won’t fix your differentiation problem
Advertising

No, a headline tweak won’t fix your differentiation problem

By Diane Wiredu
Founder of Lion Words consultancy
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Why playable ads rule UA: Trends, formats & winning concepts
Advertising

Why playable ads rule UA: Trends, formats & winning concepts

By Matej Lancaric
Mobile marketing enthusiast and UA consultant
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Are we entering the second round of mediation wars?
Monetization

Are we entering the second round of mediation wars?

By Ignacio Ortiz
Co-founder of X3M
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Superapps... Are they that super? My take on the Asian market
Advertising

Superapps... Are they that super? My take on the Asian market

By Hung Luu
Senior Growth Manager at MoMo
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How to be personal without being creepy? The two sides of AI personalization
Advertising

How to be personal without being creepy? The two sides of AI personalization

By Linda Kender
MMA Mena Regional Director
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