--- title: Attributed | Industry Insights on AdTech & Monetization | Editor description: "I’m a marketing leader, psychotherapy lover, and only-black-clothes wearer. Since you probably don’t care about that sort of stuff, let’s talk coffee. People think my recipe’s disgusting, but I love it: 1.5 tablespoons of ground beans, boiled water (no brewing), then honey (one teaspoon) or milk." --- ![Photo Editor](https://attributed.media/hubfs/Attributed/Authors/attr-author-photo-5-min.jpg) Editor [Linkedin](https://www.linkedin.com/in/ivanvenberg/) # Ivan Venberg ![](https://attributed.media/hubfs/Attributed/Authors/attr-author-photo-5-min.jpg) I’m a marketing leader, psychotherapy lover, and only-black-clothes wearer. Since you probably don’t care about that sort of stuff, let’s talk coffee. People think my recipe’s disgusting, but I love it: 1.5 tablespoons of ground beans, boiled water (no brewing), then honey (one teaspoon) or milk. [![linkedin](https://attributed.media/hubfs/raw_assets/public/Yango_NEW_2025/Attributed/Assets/Images/linkedin-logo.svg) ](https://www.linkedin.com/in/ivanvenberg/) ![copy](https://attributed.media/hubfs/raw_assets/public/Yango_NEW_2025/Attributed/Assets/Images/copy-icon.svg) Copy profile link ## MOST RECENT ARTICLES ![Last-click is dead. Now what?](https://attributed.media/hubfs/img1241gd.png) April 24, 2026 [Podcast](https://attributed.media/author/ivan-venberg#) ## Last-click is dead. Now what? By Measured, Attributed A podcast exploring the ever-changing contours of martech [Get attributed](https://attributed.media/last-click-is-dead) ![The playable production playbook: Tips for creatives and UA leads](https://attributed.media/hubfs/1.2.png) May 19, 2026 [Advertising](https://attributed.media/author/ivan-venberg#) ## The playable production playbook: Tips for creatives and UA leads By Matej Lancaric Mobile marketing enthusiast and UA consultant [Get attributed](https://attributed.media/the-playable-production-playbook) ![What wellness apps get wrong about healthy growth](https://attributed.media/hubfs/%D0%9E%C2%B0%D0%82%D0%83%C2%B6TM%E2%80%A0%20%D0%B1%D0%B2%E2%80%A0%D0%B2%D0%BC%C2%AE%201200x836.png) May 27, 2026 [Podcast](https://attributed.media/author/ivan-venberg#) ## What wellness apps get wrong about healthy growth By Measured, Attributed A podcast exploring the ever-changing contours of martech [Get attributed](https://attributed.media/what-welness-apps-get-wrong-about-helathy-growth) ![What Drives Mobile Ad Spend in 2026](https://attributed.media/hubfs/dgdgjj111.png) July 16, 2026 [Podcast](https://attributed.media/author/ivan-venberg#) ## What Drives Mobile Ad Spend in 2026 By Measured, Attributed A podcast exploring the ever-changing contours of martech [Get attributed](https://attributed.media/what-drives-mobile-ad-spend-in-2026) [See more ![arrow](https://attributed.media/hubfs/raw_assets/public/Yango_NEW_2025/Attributed/Assets/Images/arrow-dn.svg)](https://attributed.media) ![Last-click is dead. Now what?](https://attributed.media/hubfs/img1241gd.png) April 24, 2026 [Podcast](https://attributed.media/author/ivan-venberg#) ## Last-click is dead. Now what? By Measured, Attributed A podcast exploring the ever-changing contours of martech [Get Attributed](https://attributed.media/last-click-is-dead) ![The playable production playbook: Tips for creatives and UA leads](https://attributed.media/hubfs/1.2.png) May 19, 2026 [Advertising](https://attributed.media/author/ivan-venberg#) ## The playable production playbook: Tips for creatives and UA leads By Matej Lancaric Mobile marketing enthusiast and UA consultant [Get Attributed](https://attributed.media/the-playable-production-playbook) ![What wellness apps get wrong about healthy growth](https://attributed.media/hubfs/%D0%9E%C2%B0%D0%82%D0%83%C2%B6TM%E2%80%A0%20%D0%B1%D0%B2%E2%80%A0%D0%B2%D0%BC%C2%AE%201200x836.png) May 27, 2026 [Podcast](https://attributed.media/author/ivan-venberg#) ## What wellness apps get wrong about healthy growth By Measured, Attributed A podcast exploring the ever-changing contours of martech [Get Attributed](https://attributed.media/what-welness-apps-get-wrong-about-helathy-growth) ![What Drives Mobile Ad Spend in 2026](https://attributed.media/hubfs/dgdgjj111.png) July 16, 2026 [Podcast](https://attributed.media/author/ivan-venberg#) ## What Drives Mobile Ad Spend in 2026 By Measured, Attributed A podcast exploring the ever-changing contours of martech [Get Attributed](https://attributed.media/what-drives-mobile-ad-spend-in-2026) [See more ![arrow](https://attributed.media/hubfs/raw_assets/public/Yango_NEW_2025/Attributed/Assets/Images/arrow.svg)](https://attributed.media)