--- title: Attributed | Industry Insights on AdTech & Monetization | Senior Growth Manager at MoMo description: I’m a marketing professional with over 12 years of experience in growth marketing, digital strategy, and brand building. Throughout my career, I’ve led the launch and scaling of multiple tech products, focusing on user acquisition, engagement, and monetization. Currently, I serve as Senior Growth Marketing Manager at MoMo, Vietnam’s leading fintech unicorn, where I drive integrated campaigns that connect business objectives with user behavior. I manage a portfolio of more than 20 products, helping engage over 5 million monthly active users. Beyond this, I run personal social media channels. There, I explore creative storytelling and share insights on marketing, growth, and digital innovation. --- ![Photo Senior Growth Manager at MoMo](https://attributed.media/hubfs/Attributed/Authors/attr-author-photo-3-min.jpg) Senior Growth Manager at MoMo [Linkedin](https://www.linkedin.com/in/hungluuvn/) # Hung Luu ![](https://attributed.media/hubfs/Attributed/Authors/attr-author-photo-3-min.jpg) I’m a marketing professional with over 12 years of experience in growth marketing, digital strategy, and brand building. Throughout my career, I’ve led the launch and scaling of multiple tech products, focusing on user acquisition, engagement, and monetization. Currently, I serve as Senior Growth Marketing Manager at MoMo, Vietnam’s leading fintech unicorn, where I drive integrated campaigns that connect business objectives with user behavior. I manage a portfolio of more than 20 products, helping engage over 5 million monthly active users. Beyond this, I run personal social media channels. There, I explore creative storytelling and share insights on marketing, growth, and digital innovation. [![linkedin](https://attributed.media/hubfs/raw_assets/public/Yango_NEW_2025/Attributed/Assets/Images/linkedin-logo.svg) ](https://www.linkedin.com/in/hungluuvn/) ![copy](https://attributed.media/hubfs/raw_assets/public/Yango_NEW_2025/Attributed/Assets/Images/copy-icon.svg) Copy profile link ## MOST RECENT ARTICLES ![Last-click is dead. Now what?](https://attributed.media/hubfs/img1241gd.png) April 24, 2026 [Podcast](https://attributed.media/author/hung-luu#) ## Last-click is dead. Now what? By Measured, Attributed A podcast exploring the ever-changing contours of martech [Get attributed](https://attributed.media/last-click-is-dead) ![The playable production playbook: Tips for creatives and UA leads](https://attributed.media/hubfs/1.2.png) May 19, 2026 [Advertising](https://attributed.media/author/hung-luu#) ## The playable production playbook: Tips for creatives and UA leads By Matej Lancaric Mobile marketing enthusiast and UA consultant [Get attributed](https://attributed.media/the-playable-production-playbook) ![What wellness apps get wrong about healthy growth](https://attributed.media/hubfs/%D0%9E%C2%B0%D0%82%D0%83%C2%B6TM%E2%80%A0%20%D0%B1%D0%B2%E2%80%A0%D0%B2%D0%BC%C2%AE%201200x836.png) May 27, 2026 [Podcast](https://attributed.media/author/hung-luu#) ## What wellness apps get wrong about healthy growth By Measured, Attributed A podcast exploring the ever-changing contours of martech [Get attributed](https://attributed.media/what-welness-apps-get-wrong-about-helathy-growth) ![What Drives Mobile Ad Spend in 2026](https://attributed.media/hubfs/dgdgjj111.png) July 16, 2026 [Podcast](https://attributed.media/author/hung-luu#) ## What Drives Mobile Ad Spend in 2026 By Measured, Attributed A podcast exploring the ever-changing contours of martech [Get attributed](https://attributed.media/what-drives-mobile-ad-spend-in-2026) [See more ![arrow](https://attributed.media/hubfs/raw_assets/public/Yango_NEW_2025/Attributed/Assets/Images/arrow-dn.svg)](https://attributed.media) ![Last-click is dead. Now what?](https://attributed.media/hubfs/img1241gd.png) April 24, 2026 [Podcast](https://attributed.media/author/hung-luu#) ## Last-click is dead. Now what? By Measured, Attributed A podcast exploring the ever-changing contours of martech [Get Attributed](https://attributed.media/last-click-is-dead) ![The playable production playbook: Tips for creatives and UA leads](https://attributed.media/hubfs/1.2.png) May 19, 2026 [Advertising](https://attributed.media/author/hung-luu#) ## The playable production playbook: Tips for creatives and UA leads By Matej Lancaric Mobile marketing enthusiast and UA consultant [Get Attributed](https://attributed.media/the-playable-production-playbook) ![What wellness apps get wrong about healthy growth](https://attributed.media/hubfs/%D0%9E%C2%B0%D0%82%D0%83%C2%B6TM%E2%80%A0%20%D0%B1%D0%B2%E2%80%A0%D0%B2%D0%BC%C2%AE%201200x836.png) May 27, 2026 [Podcast](https://attributed.media/author/hung-luu#) ## What wellness apps get wrong about healthy growth By Measured, Attributed A podcast exploring the ever-changing contours of martech [Get Attributed](https://attributed.media/what-welness-apps-get-wrong-about-helathy-growth) ![What Drives Mobile Ad Spend in 2026](https://attributed.media/hubfs/dgdgjj111.png) July 16, 2026 [Podcast](https://attributed.media/author/hung-luu#) ## What Drives Mobile Ad Spend in 2026 By Measured, Attributed A podcast exploring the ever-changing contours of martech [Get Attributed](https://attributed.media/what-drives-mobile-ad-spend-in-2026) [See more ![arrow](https://attributed.media/hubfs/raw_assets/public/Yango_NEW_2025/Attributed/Assets/Images/arrow.svg)](https://attributed.media)